About CyberSpaceMenu

We keep our finger on the pulse of the food service/hospitality industry. We have experience working in a quick serve environment and love the pace and challenages it presented. From our experience, we developed a strategy in which we look at the fundamental goals of the restaurant(s) while keeping the customer experience in mind. We developed our current software packages with this strategy mind.

We are a company dedicated to innovation and customer service. We will continue to develop features and applications to our packages. For example, we already have the technology to offer text message order placement. However, we are trying to find a way to make it cost effective for us to offer this in our packages. Additionally, CyberSpaceMenus is in development of a POS system which caters to the trend of self service. We want to bring the POS system to each table and let the customer do the ordering and bill reconciliation. Another feature in development is tracking your delivery personel. This service is called fleet management and can help you manage cost in your delivery business. The application for your customers which is most interesting is having your customers track their orders to their doorsteps through your website.

We understand the adoption of technology can be costly and stressful. Our packages allow for a gradual adoption at a low cost. Currently, we are the only provider who offers gradual packages. Because we believe in exceptional customer service, we will give you a 60 day money back guarantee for any reason. Try us out at no risk.

Strategies for Online Ordering Success

Know Who Is Likely To Order Online: What type of person would find the convenience of online ordering appealing to use?

College Students. Due to many factors, online ordering websites have exploded on college campuses. Students have become accustomed to ordering online. When college students graduate, they move into your area and become young adults with dispensable income. When they choose to order take out or delivery, they go to the Internet to order. Doesn't your restaurant want to be the restaurant they choose? With a website and internet ordering, your restaurant will be able to cater to these young professionals' preferences.

People within an Organization. Online ordering is very convenient for groups. Local businesses, churches, sports teams, clubs, schools and hospitals are good examples of groups that would use online ordering. (Because online ordering is naturally convenient for large groups, online orders tend to of great value.)

Families. Busy working parents can take advantage of online ordering to help them make time for their day to day activities. The following scenario describes how a parent might use your online ordering service. 1. Parents place orders while sitting in front of their computers at work before they leave for home. 2. Parents pick up the order for dinner. 3. Parents feed the family before taking them to their evening events. The restaurant becomes the cook of the family.
Marketing: In order to make online ordering successful in your establishment, you must integrate it with your overall marketing plan. When integrating it into your marketing, try to think of creative ways to reach the type of people we addressed in "Who is likely to order online."

One way to reach all types of people is to advertise online ordering in your store. A little insert in your menus for dining customers, might spark interest in them for when they need a quick meal prepared.

Another strategy is to place business cards or small postcards at your current delivery or take out register. You will generate interest in your everyday customers who may not have been aware that the service was available. The cards are very cheap to produce if you design and order them online. (http://www.customink.com)

To generate more interest, let your online order customers have more convenience by having their own check out line. This will really start conversations among customers who did not preorder. Promotions and mailers work best at gaining the business lunch group. A great way to attract this group is to offer a "drop your business card and win promotion."
Specials and Incentives: Besides convenience, people use the Internet to save money by shopping for deals. Give them incentives to use online ordering. It saves your employees time and effort. Offering specials for referring their friends, rewarding your top users with discounts, and providing coupons to brand new users are only a few of the incentives you could offer. The best advice here is, BE CREATIVE!!!
Use Your Systems Tools: If you purchase a good online ordering system, you will have certain system tools you can use to increase your online orders. First the system will gather useful data. What is the average check size? What time are most online orders taking place? How many different customers are using the system? How many total orders per day or month? What promotions are working? What types of food are most ordered for take out or delivery? Use this data to draw conclusions and make adjustments.

The system should also gather email and cell phone information. Use this information as a marketing tool. Sending email or text messages are inexpensive and effective ways to communicate to your customers to notify them about specials.

Bringing everything together, to get your best return on your investment do the following: identify people who would use online ordering, market to them through traditional means as well as email, text messages and inside your store, offer incentives, use your statistics to track the effectiveness of your efforts and BE CREATIVE!!!

About CyberSpaceMenu

Strategies for Online Ordering Success

Know Who Is Likely To Order Online

Marketing

Specials and Incentives

Use Your Systems Tools